Thursday, January 05, 2006
I have been trying to come up with a new cover concept for the summer/fall class schedule. Maybe because it's bleak January, but I have a desire to express enthusiasm and energy on this cover. I'd like to find an image full of vitality.
The word "jump" sprang to mind. Jump into new classes. Go for it. A few slogans "leapt" to mind that could be joined with the image.
I quickly found the neat image above while searching for jumpy images. What fun!
Combining concepts, images, and words is the most joyful part of my job. Doing so exercises many mental muscles simultaneously, something that, frankly, doesn't happen enough for must of us. It can't be happening as we go around with such dull expressions. Look at the faces around you as you walk down office halls, type e-mails, or sit in meetings.
By the way, the above image was purchased from a great, low-cost website istockphoto, which all publications people on a budget should know about. Photographer for the above photo is Diane Diederich.