We could send publications out as a DVD - with a nice accompanying booklet - like CD liner notes - telling people what's inside and providing crucial information for people who never play the disc. We could interview people, include videos, and save some paper!
Podcasts: potential. Easy to record a message and have it posted within minutes. Link it prominently.
Blogs, blogs, blogs. Chatty, with a charming personality! Blogs could be a community effort. One voice but several writers. Lots of great digital photos - point, click, download, comment.
Many new-tech ways to communicate.